Archive for October, 2008

Google Analytics Upgrade: Detailed Reports, AdSense Support

Thursday, October 30th, 2008

By Michelle Megna

Google recently announced seven new features for its free analytics service, aimed at providing advertisers with a more detailed picture of their return-on-investment by offering custom reports, advanced segmentation and integration with Google AdSense. Read More…

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Nexternal Solutions & Ecommerce on the Apple Mac

Thursday, October 23rd, 2008
On Wednesday Oct 29th at 7:00 PM, Craig Ross of Nexternal Solutions will demonstrate the Company’s eCommerce solution on the Apple Mac in NYC. This event is located in the Studio area of the Apple Store. Please join us! For the Apple Store address details for this event, please visit the Apple website.
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Nexternal client Candy Blast featured on The CW!

Thursday, October 23rd, 2008

Nexternal Solutions’ client Candy Blast will be featured on The CW’s “The Daily Buzz” at 7:45am and 8:45am (EST) - Friday, October 24th.

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Use Comparison Shopping Sites To Boost Leads

Wednesday, October 22nd, 2008

Beware of Competing on Price Alone

Savvy online retailers can attract thrifty customers this holiday season with a sound comparison shopping strategy, but those merchants must be careful not to create a lot of extra work, damage their reputation, or waste money. Read More…

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Hold the Toasts in Michigan

Thursday, October 16th, 2008

On October 6th, 2008, the judgment in Siesta Village Markets LLC v. Granholm was stayed by agreement of the parties, to give the state time to appeal… Read More

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YouTube: Eight Ways to Market Your Small Business

Thursday, October 16th, 2008

By Lauren Simonds

Everybody loves YouTube. In January 2008 alone, Americans watched more than three billion videos on the site, according to an analyst report from comScore. Capturing even a fraction of a percent of those eyeballs could reap big profits for a small business. But how do you cash in on all that love? Read More…

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Online becomes shoppers` channel of choice, but not because of price

Wednesday, October 15th, 2008

For the first time, the web has become the preferred shopping channel for multi-channel consumers, surpassing stores, says a new consumer survey from Chicago-based consultants and researchers The E-Tailing Group Inc. Read More…

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MySpace Gets Up Front and Personal With Targeted Ads

Tuesday, October 14th, 2008

MySpace has developed a display ad platform geared for small businesses that want to engage in behavioral targeting as they ply their wares or promote their messages on the giant social network. Because MySpace is thoroughly informing its user base about how the system works, it’s not experiencing the negative backlash that Facebook suffered with its short-lived Beacon program. Read More…

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