48% of web shoppers plan to spend less this year than they did in 2008, but 61% of consumers who are reluctant to buy this year say web resources… Read More.
As long as people can get away with it, there will be fraud. However, there are signs you can watch out for that might raise a red flag on potentially fraudulent transactions. Look for questionable street and email addresses as well as multiple orders from the same device. Read More…
The notion that companies need to advertise now more than ever may seem like so much marketing spin to firms reeling from the economy’s daily blows. One thing that all agree upon, though, is that fewer ad dollars make it even more important to make smart choices. And high on the top of the list is not putting all your advertising eggs into one basket. Read More…
By Helen Bradley
Possibly the single most important factor that impacts your e-commerce site’s success is its navigation system. For most of your visitors the distance between them successfully completing a purchase at your Web shop… Read More
Ecommerce merchants overwhelming said that search engine optimization (SEO) was an active part of their marketing efforts and that they believed it accounted for a significant portion of their web traffic… Read More.
Only four months after it began shipping online wine orders to customers in Michigan, Wine.com is exiting that state after Gov. Jennifer Granholm in January signed into law a bill… Read More.
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