Archive for June, 2009

Survey Says: Trustmarks Increase Sales for E-tailers

Monday, June 29th, 2009

mcafee.jpg Fears about online security and personal information—not the current economic downturn—are the biggest drivers behind terminated online sales.

A study released today by McAfee, Inc., and conducted by…Read More.

Security is paramount at Nexternal Solutions. Nexternal’s shopping cart is scanned daily by McAfee corporation. The network is tested and certified to pass the “McAfee Secure” Security Scan. The “live” McAfee Secure mark appears in the shopping cart application.

To find out more about security with Nexternal Solution’s ecommerce software please click here and scroll down to the subheading “Reliability and Security” .

Nexternal: www.nexternal.com
Nexternal Features: www.nexternal.com/ecommerce/features.asp
Storefront Demo: http://www.nexternal.com/ecommerce/demos.asp

Bookmark and Share

Secret-Shopper Expedition Reveals Live Chat Trends

Wednesday, June 24th, 2009

livechat.jpg Live Chat Comparison has released details on a new independent research report, commissioned by Bravestorm and conducted by veteran market analyst and former Gartner vice president, Tim Smith. Read More…

Bookmark and Share

Nexternal Solutions – Help Desk – Image Gallery Feature

Monday, June 15th, 2009

In this video I’m going to show you how to set up and utilize the image gallery feature on your Nexternal storefront.

One of the best features that Nexternal has available for product pages is the image gallery feature. The gallery feature gives you the ability to display multiple images for a particular product then by using the rollover effect you can change the main product image that is displayed on the screen. This feature is great if you have a product that has multiple color options or you would like to show several different views of a particular product.

Setting up the gallery feature for your products if very easy, but there are two things that will help you along in the process.

First, you’re going to have 2 or 3 different sizes of images that you are going to use. You will need one for the gallery or mini-thumbnail image, one for the main image and maybe one for the large image. So if you have 5 different colors of a shirt you will need 5 gallery images, 5 main images and an optional 5 large images.

The second and most important tip that I can give you is that all of the images that are used for the gallery images have to be the exact same size. So if you make one gallery image 50×50 pixels, all of the additional gallery images also have to be 50×50. The same logic applies to the main images. So, if your first main image is 250×250 then all your main images have to be 250×250. This is extremely important and your site will not operate properly if you don’t do this right.

Now that you have your images lets add them to a product. First, we are going to login to the Nexternal order management system then proceed to the Products section. Now you can edit an existing product or you can add a new product. I’m going to edit an existing product.

The item I’m going to set up is a golf shirt that has a few different color variations. So since I have color variations I want to add one attribute to this product then I’ll want to go to the images and audio section. From here I want to choose the Use Gallery with 3 different images option. I can upload a thumbnail of the product then for the large image I’m al so going to use image gallery. We will then scroll to the bottom of the page and click next.

On this page we will first enter the Attribute name “Color” and we are going to have 3 different options. We will then go to the Gallery Images section and upload our product images. Now I’m going to have 3 images for each color option one mini-thumbnail or gallery image, one main image and one large image. Once you’ve uploaded all your images click next.

One this screen you will see where you enter your product options and associate your images with the correct product option. This will ensure that if a shopper clicks on the red gallery image that not only will it change the image that is displayed but it will also adjust the drop down on the product page to reflect the change. After you’ve entered this information you can click next and click finish.

You’ve now set up your images and you’re ready to review your product. If you like the way the product looks, you’re on to the next one. If you need to make changes to the images you just uploaded you can easily do so from the product detail screen.

The image gallery is a great feature and we’re excited to see how you will use this to make your product pages more effective. If you have any questions on this topic feel free to contact us using the Nexternal Help Desk in your account. You can also call us at 1-800-914-6161 or email us at ecommerce@nexternal.com.

Bookmark and Share

Chart of the Week: Bing Boosts Microsoft’s Search Share in First Week

Friday, June 12th, 2009

bing.jpg Microsoft's fast, effective, and attractive new search engine, Bing, sent the company's searcher penetration and share of search results pages up 1.7 percent and 2 percent respectively in just its first week. Read More…

Bookmark and Share

Put a face to an e-commerce site, reputation expert advises

Monday, June 8th, 2009

store owner Consumers want to know who they’re doing business with, and that presents a special challenge for online retailers that don’t interact with customers face to face….
Read More.

Bookmark and Share

E-mail marketing expert offers tips for testing campaign effectiveness

Friday, June 5th, 2009

product description Do large images in e-mail marketing campaigns help or hinder the marketing message? That’s just one of several things marketers should routinely test, says Kelly Lorenz, e-mail marketing strategist at Bronto Software Inc., an e-mail marketing services provider. Read More.

Bookmark and Share