When asked which measurement of customer data was the most valuable, the largest group of retailers, or 86%, cited customer retention, but only 69% were compiling that metric… Read More.
Nexternal: www.nexternal.com
Features: www.nexternal.com/ecommerce/features.asp
Demonstration: www.nexternal.com/ecommerce/demos.asp
Getting up-to-the-minute data on the directions Web traffic is trending is crucial, but that’s just one ingredient for e-commerce success. Knowing how to capitalize on… Read More.
Nexternal: www.nexternal.com
Features: www.nexternal.com/ecommerce/features.asp
Demonstration: www.nexternal.com/ecommerce/demos.asp
Regardless of the economy, consumers are still shopping. They’re just not buying as much. Brick-and-mortar retailers and online sellers alike are noticing an increase in abandoned shopping carts… Read More.
To read about Nexternal Solutions “always on-screen shopping cart” which reduces shopping cart abandonment click here.
Nexternal: www.nexternal.com
Features: www.nexternal.com/ecommerce/features.asp
Demonstration: www.nexternal.com/ecommerce/demos.asp
As the holiday season approaches, search marketing plays a key role as retailers try to capitalize on a peak spending period. Here are some tips for a successful holiday season from search marketing firm Impaqt… Read More.
Nexternal: www.nexternal.com
Features: www.nexternal.com/ecommerce/features.asp
Demonstration: www.nexternal.com/ecommerce/demos.asp
Google recently enhanced its YouTube Promoted Video capability. Merchants can now promote their own content in the related video section of an active YouTube page. At this time, most online retailers aren’t taking advantage of YouTube Promoted Videos and may be missing out on a powerful marketing channel.
Before we dive into this topic, let’s back up a step. If you’ve published a video on YouTube before, you may have noticed that you have the ability to enter a description and some keywords that describe your video. When someone searches YouTube for “dancing baby” the video of your adorable two-year-old will show up along with similar videos. Due to its popularity, businesses have been using YouTube to promote their products and services in the hopes of generating business. However, there was no guarantee where and when your video would display, so YouTube came up with YouTube Promoted Videos Ads. Promoted videos operate similar to the Google AdWords program in that you’re able to bid on certain keywords that someone might use when searching YouTube. When your keywords are entered, your video shows up along with any of the organic search results YouTube considers relevant.
YouTube has now taken Promoted Videos a step further. Instead of just displaying the videos on the search results pages, YouTube will now display the promoted videos within the related videos box that is displayed to the right of the video being played. For example, if someone is watching a video on “Golf Training” the related videos may also include a promoted video from an online merchant selling a golf training device. The merchant bid on the term “Golf Training” and now his promoted video displays every time someone includes this term in their search.
Once you have created a video, promoting it is easy. You first create a campaign within your YouTube account by clicking on the “Promote Your Videos with Promoted Video” link. Next, click on “Create New Promotion” and you’ll be guided through the steps of creating your ad such as the title, keywords and bids. This process is very similar to AdWords, so if you have an AdWords account and you are targeting a similar audience, you may be able to speed up the creation process by referencing the information you already have on file within your AdWords account. Once your promotion has been created, YouTube will start promoting the video within a few minutes. While you may be missing a few of the advanced features that AdWords provides you will get all the essentials such as adding additional keywords, pausing and editing your promotion. An additional bonus is that this type of marketing is still relatively new, so your bids may be just a fraction of the cost of what you’re paying on AdWords.
While video marketing is still new for most online merchants its potential is undeniable. For most companies it’s not “if” but “when” will they start using online video to promote their business. One thing is for sure; Google will only continue to add more features to the YouTube Promoted Video arsenal as it looks to further monetize this medium.
Golf Shopping Network has gone live with their Nexternal storefront. Golf Shopping Network sells golf clubs, putters and balls along with golf apparel and accessories. To see their entire product range, check out their online store at:-
Nexternal: www.nexternal.com
Features: www.nexternal.com/ecommerce/features.asp
Demonstration: www.nexternal.com/ecommerce/demos.asp
If you own or manage an ecommerce business, you may not directly execute your pay-per-click advertising campaigns yourself. Instead, you may delegate the execution of them to an employee… Read More.
Nexternal: www.nexternal.com
Features: www.nexternal.com/ecommerce/features.asp
Demonstration: www.nexternal.com/ecommerce/demos.asp
The holidays are months away, but e-tailers should already be well under way in planning how to best take advantage of the November/December traffic surge. Now is the time to look at ways to drive your site’s incremental revenue with tactics like adapting brick-and-mortar practices to the Web and monetizing your in-site search results page….Read More.
Increase sales on your Nexternal Storefront: INCREASE CONVERSIONS
Nexternal: www.nexternal.com
Features: www.nexternal.com/ecommerce/features.asp
Demonstration: www.nexternal.com/ecommerce/demos.asp
Mystic Feathers have launched their new online store. Mystic Feathers carries an array of gifts and supplies. At their online store you will find ball crystals in a variety of sizes, as a standalone piece or with stones, stained glass, pewter, or colored crystal beads. They also carry wax melts, pampered pet gifts and supplies as well handbags and office decor. To see the full array of their products check out their online store!
Their new Nexternal storefront can be seen here:-
Nexternal: www.nexternal.com
Features: www.nexternal.com/ecommerce/features.asp
Demonstration: www.nexternal.com/ecommerce/demos.asp
Nexternal Solutions client Bonny Doon Vineyard is today’s featured Winemaker in “The Daily Sip”. Please read on…
On the wall of the tasting room is a large plaque inscribed with the phrase “Ugly Ducklings?” along with a depiction of a disheveled looking Mallard. Read More…
Shop Bonny Doon Vineyards: www.bonnydoonvineyards.com
Nexternal Wine Features: http://www.nexternal.com/
Nexternal: www.nexternal.com
Features: www.nexternal.com/ecommerce/features.asp
Demonstration: www.nexternal.com/ecommerce/demos.asp
To subscribe to the Nexternal Nexus, please enter your e-mail address and click the subscribe button below:
You are currently browsing the Nexternal Solutions eCommerce Blog – eCommerce News Articles blog archives for August, 2009 .
