Recently I enrolled my American Express card for a special offer – spend at least $15 on Amazon using my AMEX card and get a $15 credit. Good deal, right? At the time I enrolled I had several weeks to use the offer, and planned to use it later. Well, I’m busy and after I enrolled the card with good intentions, I forgot to use the offer, and frankly, forgot that I had even enrolled for it.
Fast forward, my offer is about to expire, I got a courtesy email from American Express with subject line “Ends 12/31! Your Amazon offer is expiring soon.” I’m glad they sent me this reminder, because when I first read about the offer, I really wanted to take advantage of it.
Anyway, I opened the email and what did I see? An active countdown, to the second, of exactly how much time I had left before the offer expires. POW! That was an effective mobilizer… I navigated to Amazon, placed my order, and now my organic made-from-bamboo pillowcases are on their way (hope they’re soft and comfy!), as is my $15 credit to my AMEX.
And this got me to thinking – what a fantastic way to increase urgency and motivate action. If you don’t send reminder emails on your promos, perhaps you should consider it? And perhaps you should also consider including a countdown timer in them…
Here are three that seemed most promising to me – I recommend experimenting with them and picking the one that you like best –
It worked on me, so I’m completely convinced that combined with attractive offers and reminder emails with urgency-creating subject lines (like: “Only 3 Days Left”, or “Time is Almost Up”, or “Ends 12/31” or “Your offer expires soon”), these automated time counters can really help you increase your email conversion rates year-round!