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	<title>Nexternal Solutions eCommerce Blog - eCommerce News Articles &#187; Nexus</title>
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	<link>http://ecommerce-blog.nexternal.com</link>
	<description>For Merchants Serious About Online Sales</description>
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		<title>Establishing Ecommerce Policies</title>
		<link>http://ecommerce-blog.nexternal.com/establishing-ecommerce-policies/</link>
		<comments>http://ecommerce-blog.nexternal.com/establishing-ecommerce-policies/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 16:10:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Nexus]]></category>

		<guid isPermaLink="false">http://ecommerce-blog.nexternal.com/?p=492</guid>
		<description><![CDATA[Ecommerce Merchants - establish a shipping policy, privacy policy, return policy, and security policy.]]></description>
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		<title>YouTube Promoted Videos Get More Exposure</title>
		<link>http://ecommerce-blog.nexternal.com/youtube-promoted-videos-get-more-exposure/</link>
		<comments>http://ecommerce-blog.nexternal.com/youtube-promoted-videos-get-more-exposure/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 15:48:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Nexus]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promoted Video Ads]]></category>
		<category><![CDATA[Related Videos]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://ecommerce-blog.nexternal.com/?p=457</guid>
		<description><![CDATA[Google recently enhanced its YouTube Promoted Video capability. Merchants can now promote their own content in the related video section of an active YouTube page. At this time, most online retailers aren&#8217;t taking advantage of YouTube Promoted Videos and may be missing out on a powerful marketing channel.
Before we dive into this topic, let’s back [...]]]></description>
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		<title>To Chat or Not</title>
		<link>http://ecommerce-blog.nexternal.com/to-chat-or-not/</link>
		<comments>http://ecommerce-blog.nexternal.com/to-chat-or-not/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 18:00:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Nexus]]></category>
		<category><![CDATA[canned response]]></category>
		<category><![CDATA[increase sales]]></category>
		<category><![CDATA[Live Chat]]></category>
		<category><![CDATA[livechat]]></category>
		<category><![CDATA[Liveperson]]></category>

		<guid isPermaLink="false">http://ecommerce-blog.nexternal.com/?p=347</guid>
		<description><![CDATA[Should online retailers offer a live chat?  If so, what are some best practices.]]></description>
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		<title>A/B Testing with Google Website Optimizer</title>
		<link>http://ecommerce-blog.nexternal.com/ab-testing-with-google-website-optimizer/</link>
		<comments>http://ecommerce-blog.nexternal.com/ab-testing-with-google-website-optimizer/#comments</comments>
		<pubDate>Tue, 19 May 2009 15:49:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Nexus]]></category>

		<guid isPermaLink="false">http://ecommerce-blog.nexternal.com/?p=305</guid>
		<description><![CDATA[Have you ever wondered how a design change to a webpage might affect conversion?  If you are a serious online retailer, the answer is likely yes.  Often times even small page modifications like simply changing the color of a button can have an immediate impact on your conversion rate.   One of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Twitter It – Just a Little Bit</title>
		<link>http://ecommerce-blog.nexternal.com/twitter-it-%e2%80%93-just-a-little-bit/</link>
		<comments>http://ecommerce-blog.nexternal.com/twitter-it-%e2%80%93-just-a-little-bit/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 20:28:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Nexus]]></category>
		<category><![CDATA[communicating customers]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://ecommerce-blog.nexternal.com/?p=272</guid>
		<description><![CDATA[Twitter - should you be tweeting?]]></description>
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		<title>A Killer Widget &#8211; AddThis</title>
		<link>http://ecommerce-blog.nexternal.com/a-killer-widget-addthis/</link>
		<comments>http://ecommerce-blog.nexternal.com/a-killer-widget-addthis/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 15:53:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Nexus]]></category>
		<category><![CDATA[add this]]></category>
		<category><![CDATA[addthis]]></category>
		<category><![CDATA[addthis widget]]></category>
		<category><![CDATA[delicious]]></category>
		<category><![CDATA[google bookmarks]]></category>

		<guid isPermaLink="false">http://ecommerce-blog.nexternal.com/?p=238</guid>
		<description><![CDATA[Review of the AddThis widget and how online merchants can benefit from it.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Nexternal Nexus Video Edition Vol. 1 &#8211; Hosted vs. Non-Hosted eCommerce</title>
		<link>http://ecommerce-blog.nexternal.com/nexternal-nexus-video-edition-vol-1-hosted-vs-non-hosted-ecommerce/</link>
		<comments>http://ecommerce-blog.nexternal.com/nexternal-nexus-video-edition-vol-1-hosted-vs-non-hosted-ecommerce/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 16:33:07 +0000</pubDate>
		<dc:creator>tnunez</dc:creator>
				<category><![CDATA[Nexus]]></category>
		<category><![CDATA[eCommerce Top Articles]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[hosted]]></category>
		<category><![CDATA[licensed]]></category>
		<category><![CDATA[non hosted]]></category>
		<category><![CDATA[redundancy]]></category>
		<category><![CDATA[Shopping Cart]]></category>

		<guid isPermaLink="false">http://ecommerce-blog.nexternal.com/?p=234</guid>
		<description><![CDATA[The Nexus will be a series of videos that will provide eCommerce merchants useful information. In this our first edition of the Nexus we will be discussing Hosted vs. Non-Hosted eCommerce solutions. (www.nexternal.com)

]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Leveraging the Power of Video</title>
		<link>http://ecommerce-blog.nexternal.com/leveraging-the-power-of-video/</link>
		<comments>http://ecommerce-blog.nexternal.com/leveraging-the-power-of-video/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 18:18:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Nexus]]></category>
		<category><![CDATA[online video online retail merchandizing marketing]]></category>

		<guid isPermaLink="false">http://ecommerce-blog.nexternal.com/?p=183</guid>
		<description><![CDATA[Online video is growing at a staggering rate and it’s no wonder. After years of absorbing information through the television, the human mind eagerly accepts and processes video regardless of the means in which it is broadcast. Videos can be searched on sites like YouTube and made instantaneously available to the world at large. So, [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Finding Your Offline Location Online</title>
		<link>http://ecommerce-blog.nexternal.com/finding-your-offline-location-online/</link>
		<comments>http://ecommerce-blog.nexternal.com/finding-your-offline-location-online/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 19:42:21 +0000</pubDate>
		<dc:creator>mgrant</dc:creator>
				<category><![CDATA[Nexus]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[brick mortar store]]></category>
		<category><![CDATA[offline location]]></category>
		<category><![CDATA[physical location]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://ecommerce-blog.nexternal.com/?p=163</guid>
		<description><![CDATA[Typically we focus The Nexternal Nexus on topics purely related to online retailers. Since many online retailers also sell in a brick and mortar store, we thought it appropriate to include a topic relating to merchants with a physical location.
Many merchants get so caught up in getting people to both their online stores and physical [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tracking Campaign Success Using Google Analytics</title>
		<link>http://ecommerce-blog.nexternal.com/tracking-campaign-success-using-google-analytics/</link>
		<comments>http://ecommerce-blog.nexternal.com/tracking-campaign-success-using-google-analytics/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 17:08:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Nexus]]></category>
		<category><![CDATA[Campaign Tracking Google Analytics ECommerce]]></category>

		<guid isPermaLink="false">http://ecommerce-blog.nexternal.com/?p=129</guid>
		<description><![CDATA[Savvy marketers understand the importance of measuring success one campaign at a time. Someone may put together a great promotion, see a flood of orders and assume that they are a great marketer. The truth is that those orders are likely the sum of many different marketing channels. The single greatest thing about online marketing [...]]]></description>
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