Nexternal Solutions eCommerce Blog – eCommerce News Articles

Many small ecommerce businesses are one-to-five person shops whose income is derived solely from their websites. As the ecommerce world evolves and becomes more sophisticated… Read More.

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Not paying enough attention to your e-mail marketing effort can lose you customers and compromise selling opportunities. While e-mail marketing is a great way to stay in contact with your customers, if handled badly it also has the power to ruin the relationship. You’ll respect your customers and get the most out of your e-mail marketing efforts by avoiding these five critical mistakes:

1. No Opt-out Clause

The U.S. CAN-SPAM Act 2003 requires that your commercial e-mails contain an unsubscribe link making it easy for a list member to unsubscribe from your e-mails. It also makes good business sense. Read More…

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Features: www.nexternal.com/ecommerce/features.asp
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The Microsoft, Yahoo! search deal announced in July still faces legal hurdles, but as more details have become available, it is clear that the companies’ combined search share… Read More.

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Features: www.nexternal.com/ecommerce/features.asp
Demonstration: www.nexternal.com/ecommerce/demos.asp

Many ecommerce merchants use Google Analytics to track their pay-per-click advertising campaigns. Key pay-per-click statistics that can be tracked include revenue per keyword, number of conversions per keyword… Read More…

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83% of consumers who frequently shop on the web are interested in sharing information about purchases in online social communities, and 67% say they spend more online… Read More.

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The way to a corporation’s heart just may be through the children of the parents who work there. Web 2.0 applications that deliver services on-demand, such as tools that allow users to share information with friends or broadcast it to the world, first gained traction among tech-savvy youth. Many businesses are now finding these solutions — and the cloud-based service concept itself — indispensable.

Like every new generation, today’s youth are unlike their predecessors, and they are poised to make a significant impact… Read More.

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Features: www.nexternal.com/ecommerce/features.asp
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Online social networks like Facebook and MySpace accounted for 21.1% of U.S. online display advertising in July, says comScore Ad Metrix, an online ad-tracking service of comScore Inc. MySpace and Facebook account… Read More.

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Features: www.nexternal.com/ecommerce/features.asp
Demonstration: www.nexternal.com/ecommerce/demos.asp

Many people think of LinkedIn as a business community, but it can also be helpful for promoting your online store. It can help build your network… Read More.

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Features: www.nexternal.com/ecommerce/features.asp
Demonstration: www.nexternal.com/ecommerce/demos.asp

The recession has greatly increased the popularity of coupons, the use of which had been in decline for over a decade. Now, however, younger shoppers… Read More.

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Features: www.nexternal.com/ecommerce/features.asp
Demonstration: www.nexternal.com/ecommerce/demos.asp

When asked which measurement of customer data was the most valuable, the largest group of retailers, or 86%, cited customer retention, but only 69% were compiling that metric… Read More.

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Features: www.nexternal.com/ecommerce/features.asp
Demonstration: www.nexternal.com/ecommerce/demos.asp