Studies show that by reducing the steps you require your shoppers to make before finding the item they’re looking for, will ultimately increase your store’s conversion rate. Making sure that you have a prominent search box on every page will give your customers a quick and easy way to find the products they’re after. You can also enhance the standard search box functionality by showing search suggestions or providing an advanced search option.
Many merchants make the mistake of devaluing the search box to accommodate their website design. Merchants will position the search box in a place that’s hard to find or in some cases not include a search box at all. Whether you have a small catalog of products or thousands of items in your store, having a search box that’s easy to locate and provides effective results will improve the overall shopping experience which is sure to help increase sales.