I am amazed at how many times I go to place an order online and upon checking out am presented with a message that says, “This page contains both secure and non-secure items.” Although I understand what this message means, many consumers assume that the ecommerce site itself is not secure and abandon the checkout process resulting in lost orders for that merchant.
Although today’s tip seems simple enough, I cannot emphasize enough the importance of periodically placing test orders yourself in your own online store. Also, it is not enough to just place an order in one browser. Test your store using ALL of the major browsers including Internet Explorer, Firefox, Safari, and Chrome.
Throwing up error messages during the checkout process is a sure fire way to lower your conversion rate. Placing test orders yourself in your own online store is a good practice and something many merchants often overlook.