People procrastinate. You might even be procrastinating right now by reading this. So how does this affect you as an online retailer? As everyone knows, Black Friday and Cyber Monday are the marquee holiday shopping days of the year. But what about all those consumers who didn’t get such an early start or maybe have been struggling to find the perfect gift for a few remaining family members or friends? Wherever there’s a ‘what about…?”, there’s an opportunity and that opportunity is one of the busiest two or three online shopping days of the year: Free Shipping Day. So what exactly is this all about? Free Shipping Day is a one-day online shopping event when thousands of merchants offer free shipping with guaranteed delivery by Christmas Eve. What started out as a year round Free Shipping site that guided customers to merchants with such a promotion, has rapidly turned into a simple, yet effective way for online retailers to extend their holiday season on a specific day leading up to Christmas. This year Free Shipping Day is Monday, December 17th.
In a few short years, Free Shipping Day has taken off dramatically, culminating last year when it drove $1 billion in online sales, making it the highest earning Friday in the history of online retail. FreeShippingDay.com makes it easy for customers to navigate among participating retailers by industry type as well as sort alphabetically. To make it even more user-friendly this year, the site is now mobile optimized. If a free shipping promotion is right for your business this holiday season, then FreeShippingDay.com might be the spotlight you’re looking for. To participate, or for more details on Free Shipping Day on this free service, visit: http://www.freeshippingday.com/merchant-sign-up/
*To qualify, Nexternal clients can offer the peace of mind of on-time delivery by turning on the Preferred Delivery Date feature in Settings/Site Options/Expected Fulfillment which enables users to specify their ideal date of package arrival.