New Live Client: Alder Springs Vineyard

Tuesday, November 27th, 2012
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Oenophiles! Listen up! Please help us welcome and congratulate our latest Live Client: Alder Springs Vineyard! Their online store is now up and running powered by Nexternal’s eCommerce platform!

In the late 1980s, Stu Bewley became fascinated with the mystery of how to grow world-class wine grapes. Why do some vineyards regularly produce spectacular vintages and others vin ordinaire? 

Bewley traveled to Europe and South America to interview growers, winemakers, and consultants. He studied viticulture at the University of California at Davis, and poured over books and scientific journals dedicated to rootstocks, clones, elevation and drainage. And over a period of years he began to develop his own theories about growing extraordinary grapes.

He began searching California for a place where he could test some of his ideas. Bewley looked at possible sites from Calaveras County to Carneros and the Sonoma Coast, taking hundreds of soil samples along the way. But while he saw a lot of interesting properties, they were all missing one or more key components – water, drainage, sun, or terrific soil.

Then, in 1991, Bewley decided to check out a former cattle operation that was for sale in far northern Mendocino County. He doubted the rugged, remote, high-altitude property would be suitable for viticulture but he decided to collect some soil samples anyway. The results were a complete surprise – far outperforming anything he’d seen. The minerals and mix of nutrients in the soil were excellent, but the drainage was breathtaking.

He bought Alder Springs Ranch and broke ground in 1993, planting his first vineyard block.

You can now purchase Alder Springs wine through their online store.

 

Coming from a medical and non-profit management background, Taryn has extensive experience in customer service and marketing. She is a Senior Account Manager for Nexternal and loves working with her clients to develop social media and marketing strategies to improve their online presence. In her spare time, she also runs a successful eCommerce jewelry and essential oils business.