Due to the sluggish economy, online merchants expressed great concern that the consecutive streak of transaction and revenue increases for the holiday season would come to a screeching halt in 2008. However, Cyber Monday transactions and revenue were both up for merchants utilizing Nexternal’s powerful ecommerce software which instills confidence in merchants that this year will indeed end on a positive note.
U.S. research company ShopperTrak says retail sales rose three percent on “Black Friday,” compared with last year. While the brick & mortar retail industry showed minimal gain, Nexternal’s transactions increased almost 9% while the revenue increased over 16% on Cyber Monday.
“The economy has forced merchants to go the extra mile to make a sale and it seems our customers have responded” stated Craig Ross, VP of Sales with Nexternal Solutions. Craig continued to state that “this year the merchant couldn’t take anything for granted. It was vital to them to reach outside-the-box to obtain a buyer. Whether it was a simple change like sending out targeted email campaigns or increasing their advertising budgets, to more complex solutions like improving site design or overall shopping experience, 2008 didn’t leave the merchant room to chance.”
While it’s still early in the holiday shopping season, Cyber Monday may be a good indicator that more consumers are going online for their holiday shopping needs.