Here is a common issue. Many retailers believe that although sales drive consumers to purchase in the short term, this kind of activity diminishes perceived brand value over time. KPMG and SPSL Retail Think Tank wrote a whitepaper on this very topic in 2008, in which study conclusions supported this concept. So what’s a retailer […]
moreWritten by our eCommerce experts, the Nexternal eCommerce blog is a vital resource for online retailers who wish to thrive in a competitive eCommerce market. Learn more about the Nexternal eCommerce Platform
