Tracking Website, Search, Campaign, and Conversion Analytics are an important part of any eCommerce business. Google has now made it easy for any merchant to access these Analytical resources by using Google Analytics Solution Gallery.
Google Analytics Solution Gallery offers pre-setup Dashboards, Custom Reports, and Advanced Segments that merchants can download and import into their Google Analytics account. Merchants should consider adding these stock solutions:
- Daily ECommerce Report – ecommerce insights on acquisition, engagement and conversion
- Social Media Dashboard – how your brand is impacted by social media,
- Site Performance Dashboard – speed and page performance metrics
- Mobile Commerce Dashboard – visual presentation of site activity from mobile visitors
- Engaged Traffic Advanced Segment – Measure traffic from high-value visitors who view at least three pages AND spend more than three minutes on your site
There are many more ‘analytics templates’ available on Google’s Analytics Solutions Gallery website. Choose the ones that are right for your business and objective. The data and insights gained from dashboards, reports, and advanced segment tracking inside Google Analytics can help you improve marketing campaigns, conversion, and gain a better understanding of your consumers.