There’s no question about the importance of social networks to online retailers. While a Twitter Tweet or a Facebook Like may not be as important as an actual sale, it’s definitely becoming a close second. Many online retailers make the mistake of hiding their social network buttons in places where they can be difficult to find.
Here are 3 don’ts for social networking buttons:
- Don’t put the buttons at the very bottom of your website. You don’t want the buyer to have to look around to find out how to follow you on Facebook or share your site with their Twitter Followers.
- Don’t alter the color of the buttons to blend into your site.** The colors and logos used by the social networks are easily identifiable by most internet users and it’s safe to say that most online shoppers will look for the specific logos and colors when attempting share your page.
- Don’t forget to ask me to follow you. You shouldn’t assume that a buyer is going to make the effort to follow you just b/c you have a button displayed. Ask the buyer to take the extra step to click the button. Tell them why it’s in their best interest to do so and even consider rewarding them with a coupon on promotions code for sharing your business.
If social networking is an important piece to your business then be sure that you’re maximizing your potential by making it easy for buyers to spread the word with their friends and followers about your business.
**We realize that if you go to www.nexternal.com and look for our social networking buttons, you’ll see that we violate rule #2. We’re guilty and we will be addressing this issue with our new website coming in the next few weeks.