3 Mobile Metrics to Track Inside Google Analytics

Thursday, August 9th, 2012
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The amount of shoppers using a mobile device to shop and purchase products has skyrocketed recently. Customers on the go are much more likely to shop for products on their iPhone or Android device and merchants have begun targeting mobile consumers with mobile marketing campaigns and mobile friendly storefronts. Track and obtain the following three mobile commerce metrics inside Google Analytics to ensure you are getting the best return on your investments.

Mobile Metric #1: – Volume of Mobile Storefront Visitors

In the Audience section of Google Analytics select the Mobile sub tab to see the number of Mobile storefront visitors. Look for the day and time when your mobile storefront has the highest amount of visitors. This can help you schedule your social and mobile promotions more effectively.

Mobile Metric #2:Behavior of Mobile Visitors

In the Google Analytics Audience section, Mobile tab, select a Secondary Dimension like Operating system or Traffic Source to understand where your mobile shoppers are coming from. It is important to know whether your mobile shoppers use Google, Twitter, Pinterest, or some other channel to find the products you are selling. 

Mobile Metric #3Mobile Storefront Conversion

In the Google Analytics Audience section, Mobile tab, select eCommerce on the top left of the Overview page. Here you can compare how the conversion rate of your mobile store compares to your eCommerce storefront. Check to see if your mobile store is more likely to convert shoppers on an iOS or Android device. This can information could help you tailor mobile marketing campaigns to gain a higher ROI.

Nexternal clients who haven’t activated their mobile storefront should visit our Mobile Commerce page. It is really easy to start optimizing your storefront for mobile shoppers. If you are not a Nexternal client, then schedule a conversation today with one of our Dedicated Account Reps to learn more about how eCommerce platform can help you sell more online than ever before.

Bobby Cintolo is a Senior Account Executive at Nexternal. Bobby is passionate about wine and he specializes in helping merchants increase their brand awareness using social media and mobile marketing tools.