3 Ways to Optimize Your Conversion Rate (CRO)

Wednesday, April 18th, 2012
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Conversion Rate Optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers (Wikipedia).

Here are three ways to start optimizing your conversion rate:

1. Target the Right Keywords: Make sure your the content on your category and product pages target relevant keywords – keywords that attract Buyer. Try including “Calls to Action” that tell customers what to do next in the Product Descriptions, META Info, and Category Descriptions. For more content suggestions see: (eCommerce Tip:The Importance Of Including Content On Category Pages)

2. Make sure your website provides clear direction: Don’t make customers think. Your website navigation and structure should provide customers with clear direction into the shopping process.  Try including one or more of the following on your website:  Online Store tab, Advanced Search box, Category links, and PopularProjectsWidget

3. Make sure your Product Pages provide the Confirmation that Customers Need: Product pages should provide a detailed description of the item’s benefits and its relevance to the keywords/topics associated with it. Try adding social proof like Product Reviews and Social Sharing Statistics (see image below) that reassure customers they’ve found what they’ve been looking for.






Nexternal’s eCommerce platform simplifies how clients calculate, monitor, and optimize conversion using the Activity Statistics Bar Chart & Search Keywords Analysis in the Dashboard of the Order Management System (see images below). Can your eCommerce system help you optimize conversion?

Bobby Cintolo is a Senior Account Executive at Nexternal. Bobby is passionate about wine and he specializes in helping merchants increase their brand awareness using social media and mobile marketing tools.