Get 70 million users in one place and marketers are going to notice. Pinterest is the latest hotbed for marketers looking to connect with young consumers. This photo-centric social media platform is simple: users “pin” things they like or want onto their profiles. Pinterest traffic referrals grew 66.52 percent last month, more than both Facebook and Twitter, according to a report released by the digital marketing company Shareaholic.
Businesses have caught on to this new social giant, and now retail brands big and small are sharing their “pins” with potential customers. On Pinterest your business can reveal new products, advertise specials and connect with potential customers, all for free. The businesses that set themselves apart on Pinterest will have the resources and information they need to analyze content and craft a tailored strategy. These tools can help.
Pinterest Web Analytics
The best tool for businesses on Pinterest comes from Pinterest itself. Its Web analytics center reveals pins, repins, impressions and reach. To access Pinterest Web analytics, you need a verified website attached to your profile. The dashboard is easily understandable and offers businesses the chance to view which pins are most popular with their visitors. If you see a spike in re-pins when you preview a new product, you know you’ve got something hot on your hands. It’s easy to promote pins or post rich pins that includes links to purchase through Pinterest Web analytics. The video below offers more detail into Pinterest’s propriety analytics suite.
Pinterest Web Analytics Walkthrough from Pinterest on Vimeo
Not only does Pinalyzer provider helpful data for your own Pinterest profile, it also enables you to take a peek at the competition. Enter a competitor’s Pinterest handle to get a snapshot that includes their boards, pins and followers. If you’re wondering how American Express used Pinterest to spread the word about its credit cards, Pinalyzer is the place to start. Pinalyzer also has an analytics feature and suggests pins that you’re likely to re-pin based on your profile details. Pinalyzer is a good place to start if you’re looking at how other businesses use Pinterest.
Even on Pinterest, marketing efforts are about boosting the bottom line. Piqora enables businesses to calculate return on investment by measuring revenue per pin, follower growth, visits per pin and re-pin rate. Piquora also highlights trending pins and compares your Pinterest activity with that of your competition. It’s the most data-driven analytics tool on the market, and businesses looking to take the next step on Pinterest would be wise to enlist this service. Piqora also offers marketing suites from Instagram and Tumblr. It’s a great tool for the burgeoning world of social marketing.
Options abound for business on Pinterest. Pinleague is another suite that provides the basic data you need to shape your Pinterest strategy. Track the number of pins, re-pins and followers. Some businesses prefer Pinleague’s dashboard to the Pinterest analytics suite and other tools. Don’t let one bad experience with Pinterest analytics get you down. Pinleague is a viable alternative.
Photo by Flickr user mkhmarketing