Ecommerce Know How:Think Negative to Realize Positive Holiday Sales Growth
Two recent studies on holiday ecommerce spending provide important insights for small, online merchants wanting to achieve positive growth over the same period in 2008.
The studies from comScore, an online tracking firm, and Forrester Research, indicate the economic climate is improving slightly but that customers are still making decisions based on frugality. Ten percent unemployment and less disposable income is guiding behavior in many cases.
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eCommerce Ninja by day and husband & father by night. Since 2003 Ty has been part of the fast growing eCommerce industry both as an Account Manager and online retailer. Ty has played a vital role in the conversion, launch and day-to-day operations of hundreds of online businesses ranging from multi-million dollar corporations to one and two person companies.
