The marketing creativity and ingenuity displayed by so many of our clients never ceases to amaze us. And every once in awhile – someone does something so completely unique that, once we see it, we realize it should have been obvious – but no one else thought of it!
One of our clients recently sent out just such an email blast. As a part of their well-planned, holiday promotions multi-email campaign, they emphasized a unique feature of Nexternal’s eCommerce platform that allows a customer, when placing a gift order, to select the date on which the gift recipient will receive the gift. This feature (Nexternal’s Preferred Delivery Date feature) is used by plenty of our clients all-year round, and by several additional clients just around the holidays. Knowing that when the gift will arrive is just as important as the gift itself, this company let their customers know that because of the Preferred Delivery Date selection feature, shopping for gifts on their website would prevent any stress over whether the package would arrive on time – which of course, let their customers know of yet another great reason to shop with them for the holidays.
Does your eCommerce system offer great gifting features like Preferred Delivery Date selections? Does it allow the convenience for gift buyers to place several gift orders, shipping to multiple locations, in a single order? Does it allow personalized gift messages? Does it allow the selection of free gift wrap? Does it make it easy to purchase and redeem gift certificates? Don’t just turn these features on – actively let your customers know about them, and give them more great reasons to shop with you!