Is Your Currency Converter Money?

Thursday, March 1st, 2012
0 Flares 0 Flares ×

One of the greatest benefits of selling online is that almost anyone in the world can become your customer. With this in mind, have you given much thought to your currency converter recently? If you are like most online merchants, the answer is probably no.  What makes some currency converters better than others?

  1. A good currency converter will update rates at least once per day. In today’s economic climate, currency exchange rates have been extremely volatile.  It’s important that your rates table is updated at least once a day to protect you against rate fluctuations.
  1. Does your currency converter know which country your customers are in and ask if they would like to see prices in that country’s currency? There are several ways to do this and perhaps the easiest is by having your ecommerce platform look up country based on the users IP address.
  1. Does your currency converter give the customer the option to choose their currency? It’s not uncommon for people traveling abroad to shop online so that they have some treats waiting for them upon return. Do not make the assumption that Mike vacationing down in Cabo only wants to see your prices in pesos.
  1. Do your automated emails and invoices reflect the customers preferred currency? Once you capture that order, it’s important that other communications regarding that order reflect that customers’ currency. If your ecommerce platform reverts to its native currency for those communications, your customer will be confused.

As you can imagine, there are many elements that go into providing a friendly currency converter for your customers.  For Nexternal clients, the currency converter can be enabled and configured in Settings/Edit Compatible Software/ Currency Converter.

Craig is the VP of Sales at Nexternal and is known in the industry as an expert in eCommerce, systems integrations, and online marketing. Craig has been with Nexternal since 2000 and his passion and experience are apparent to all who work with him.