Is Your Shipping Structure Prepped For the Holidays?
EMarketer[1] predicts online sales will increase 17% this holiday season. With fall here and the holiday shopping season coming upon us quickly, it’s time to make sure your customers have a seamless shopping experience this holiday season. Start preparing by making sure your shipping options and promotions are dialed in for holiday shoppers. Consider the following:
Offer Free Shipping on Orders over a certain dollar amount: A “free shipping promotion” for orders over a certain threshold or order amount can be an effective way for merchants to raise their average order amount this holiday season. 
Clearly Display Shipping Time in Transit: Providing shoppers with the specific day an order will arrive at the ship to location, will help customers make sure their holiday gifts arrive at the right time.
Allow Customers to Ship Items to Multiple Locations: Merchants should provide shoppers with the ability to ship to multiple locations within one order. This can help merchants improve a customer’s shopping experience by cutting down the number of orders a customer has to place. It also reduces the number of transactions a merchant must process, thus cutting down the amount of time a merchant spends with order processing.
Allow Customers to Pre-Order Holiday Gifts: Let shoppers know they can start their holiday shopping today by pre-ordering holiday gifts that are coming out soon. This can be a great way to capture revenue for those items now and prepare inventory for the demands of the holiday season.
Nexternal clients have a wide range of tools like the Cart Addendum, that can help display promotions and holiday shipping deals to customers.
If you don’t have access to these types of shipping tools and promotions schedule a conversation with one of our eCommerce experts today. It’s not too late to start using Nexternal’s eCommerce platform to grow your online store this holiday season.
Bobby Cintolo is a Senior Account Executive at Nexternal. Bobby is passionate about wine and he specializes in helping merchants increase their brand awareness using social media and mobile marketing tools.
