Look Like a Marketing Genius With Enhanced Couponing Techniques

Monday, March 18th, 2013
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As a marketer, are you always looking for creative eCommerce promotion techniques?  If so, Nexternal has you covered.

Imagine that you want to run a promotion where the customer gets a significant discount off a product (maybe even a free product) but you only wanted to give the discount off the least expensive item in their cart?  Now this is simple in Nexternal.   Let’s assume you are a wine merchant and you want to allow your customers to order any bottle of wine for five cents if they spend $150 or more on their order.  Since there is a great discrepancy in the prices of your products, you do not want the customer to pick several lower end wines to purchase, and then pick your more exclusive bottle as their five cent wine.  In your Nexternal Order Management System simply specify that the coupon application is least expensive and you are on your way. nickel

Maybe you have always wanted to run a “donut” promotion where the customer selects twelve items and the thirteenth is free.  Like donuts, you do not expect the customer to pick twelve of the same flavor; they just have to pick any twelve in the “donut” category.  This type of promotion is now also super easy in Nexternal.  Simply set the Quantity to 12 in the Additional Purchase Required field of your coupon and then set the category as appropriate.  Simple and done.

Nexternal is known for leading the eCommerce industry in marketing and social media capabilities.  These new coupon options further enhance the ability of its merchants to offer innovative and effective promotions.

Craig is the VP of Sales at Nexternal and is known in the industry as an expert in eCommerce, systems integrations, and online marketing. Craig has been with Nexternal since 2000 and his passion and experience are apparent to all who work with him.