Nexternal Solutions, a leader in ecommerce shopping cart software, is excited to announce the release of a new feature which provides a powerful integration with two major social networking sites; Facebook and Twitter. This new update gives online merchants the ability to allow their customers to post recent purchases on Facebook and Twitter during the checkout process.
The functionality is simple. Once a customer has purchased a product from the merchant’s online store they will have the option on the order confirmation screen and from the order confirmation email to share that purchase both on Facebook and Twitter. If they decide to share what they just bought with their friends & family, the notification or post will instantly appear on the buyer’s profile with a direct link back to the merchant’s online store. It is clear and simple process for the customer should they choose to share their purchase, and they are always able to edit the message that is posted. In the case of a Facebook post, the merchant’s company logo or image of their choice will also be included on the customer’s profile.
Craig Ross, VP of Sales at Nexternal noted, “Everyday, the percentage of time people spend on social networking sites increases. Although many online merchants have setup Fan Pages and Twitter accounts, not many have implemented tools that will drive new customers to their sites. This feature really encourages that. A third party endorsement from a friend is really powerful.”
Katie Flashberger, Sales and Marketing Manager at Whitehall Lane Winery in St. Helena California states, “There’s no question that social networking should play some part in every online business. Until now it’s mostly been up to the merchant to advertise their businesses on Facebook and Twitter by posting deals and promotions themselves. With this integration, it’s easier than ever for the actual buyer to do the advertising for the merchant”. She concluded: “This is one of the simplest forms of word-of-mouth advertising for online sellers”.
About Nexternal Solutions
Nexternal Solutions, Inc. is a leading provider of web based ecommerce software. Founded in 1999, the company’s unique ecommerce system is used by hundreds of clients in many diverse industries. Nexternal’s software features an always-on screen shopping cart with integrated marketing and fulfillment tools allowing merchants to maximize revenue while minimizing operating costs. Nexternal’s software was rated five out of five stars by Internet.com and is a three time SIIA Codie awards finalist for Best E-Commerce Software. Clients include Weyerhaeuser, Alcoa, USA Today, Ste Michelle Wine Estates, Taser International and Hershey. With locations in Carlsbad, CA and New Canaan, CT, Nexternal provides industry leading customer service. For more information, contact Nexternal Solutions, Inc. 800.914.6161. Web: www.nexternal.com