Twitter Cards: Customize Your Content

Friday, May 24th, 2013
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Online marketers know the many benefits Twitter can offer your online business, namely as a way to increase traffic to your site, engage your customers, and grow your brand. However until now there was little one could do to influence how Tweets made by others portray your site. Introducing Twitter Cards: a new way to proactively customize the content of Tweets that contain your pages.

With Twitter Cards, not only can you influence the experience that followers will have, but you get to choose the media content that’s right for you. Ranging in style from a traditional business card type of layout to an image gallery or even a video player, Twitter Cards lets you control how your site is perceived and display tailored content that best suits your identity. All that’s needed it to decide what type of format is right for you, add a snippet of code to your webpages, and then submit your URL for approval. Then, anytime someone includes your url in a Tweet, their followers are presented with the customized content of your choice. Creating, implementing and obtaining approval can be done in as little as 15 minutes and is something we recommend moving forward with.

For more information on Twitter Cards click here.

Chris is a Senior Account Executive at Nexternal and has been with the company since 2005. Before joining Nexternal he worked in the cloud-based educational software industry. Chris enjoys establishing new relationships with online merchants and working closely with those clients as they grow.