Engagement rates for brands are higher on weekends
People are more likely to retweet or click on your tweeted links on Fridays, Saturdays and Sundays. You may not want to be working on the weekends, but for the important tweets that need more exposure, you may want to put in the extra effort.
Hashtags increase engagement, but too many of them decreases it
You may have already read about ecommerce marketing with hashtags. Using hashtags in your tweets increases the likelihood that your tweet will be seen and interacted with. But don’t go crazy with them. Tweets with three or more hashtags in them actually drop in retweets and click-through rates.
Tweets have higher click-through rates in the afternoon
People are more likely to click on your tweeted link when they’re bored. Outside of the morning commute (which is not a bad time to tweet either), people are generally active in the mornings at work and school, trying to be productive. By afternoon however, they may be tired, finished with their activity, or just looking for something different to do. This is a great time to catch them.
Tweets with links greatly increase likelihood of retweet
Tweets that contain links to an article or image have proven to be much more worthy of repeating. When your followers retweet your link to their followers, you get farther reach. This is a good way to attract new followers.
Asking for a retweet significantly increases the likelihood of being retweeted
This is open to some debate, but data seems to indicate that soliciting retweets increases your chances of being retweeted. Additionally, spelling out “Retweet” instead of just “RT” makes it even more likely you’ll get retweeted.