What Merchants Need to Know About Sharing on Facebook

Wednesday, April 25th, 2012
0 Flares Filament.io 0 Flares ×

While most merchants will focus their social media efforts on their Facebook Fan Pages, the most successful merchants know that getting their customers to post product links is where the real action is.

According to Sociable Labs, social sharing by customers can have a tremendous impact on a merchant’s sales. In a recent study they report that 62% of shoppers read their friend’s product sharing posts. 75% of those people click on the shared product link, and 53% of them bought the shared product. Those are numbers that no merchant can afford to ignore.

Thankfully, it is easy for merchants to take advantage of their customer’s social tendencies by using the correct eCommerce platform. First, make sure that your software makes it easy for your customers to share coupons on social networks. Second, be sure to make it easy to share product info with embedded social sharing buttons of your product pages. Finally, be sure to evaluate the Nexternal Ecommerce Platform. It is the only system that includes Facebook Like and Save. This innovative tool allows merchants to incentivize social sharing on Facebook.  

With the right tools, it is easy for merchants to have their customers market for them. Needless to say, the results can “speak” for themselves.

Craig is the VP of Sales at Nexternal and is known in the industry as an expert in eCommerce, systems integrations, and online marketing. Craig has been with Nexternal since 2000 and his passion and experience are apparent to all who work with him.