Wine Leverage Integrates With Nexternal

Friday, August 19th, 2011
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Wine Leverage, the leader in relationship marketing for the wine industry, is proud to announce that they are now fully integrated with Nexternal and their client wineries.

Wine Leverage prides itself on seamlessly representing their winery clients. Winery representatives are focused on building the feeling of goodwill between the winery and its club and mailing list customers, which ultimately results in wine sales. The integration with Nexternal has streamlined this process.

Adam Lawson, Wine Leverage’s VP of Operations, stated, “Wineries have been excited to have our reps call on their behalf. However, the process of manually entering hundreds of orders is a major task. Over the past 8 months we have been working to integrate our system with the wineries accounting and POS systems. Now with the integration of Nexternal, our client wineries are now able to simply pull a report from Nexternal of all orders that have been placed by our reps.”

“‘When we engaged Wine Leverage to call our Wine Club members, we were thrilled at the amount of business they were able to generate on our behalf. However, it didn’t take long for us to become overwhelmed with the burden it created for our staff to not only enter the orders, but also to deal with issues such as declined credit cards”, Ruth Fevre, Wine Club Manager at Andretti, stated, “Now, all orders are seamlessly passed into our Nexternal Order Management System and we simply fulfill the orders. What a pleasure to have this partnership with Wine Leverage and Nexternal.

Highway 12 Winery and Andretti have already run successful, fully integrated campaigns with Wine Leverage and many more wineries are following their lead. Ryan Tharp, President of Custom Web Apps was the integration vendor for Wine Leverage. He was happy to state, “It has been very rewarding to come in and provide the background service that allow Wine Leverage to be an even greater value to their winery clients. In addition, working with Alex Gile and his team at Nexternal has been an outstanding experience.”

“It’s a winning approach for everyone.” Lawson stated.

Coming from a medical and non-profit management background, Taryn has extensive experience in customer service and marketing. She is a Senior Account Manager for Nexternal and loves working with her clients to develop social media and marketing strategies to improve their online presence. In her spare time, she also runs a successful eCommerce jewelry and essential oils business.