Customers Love To Share Deals – Make it Easy for Them

Friday, September 9th, 2011
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As Groupon and others have demonstrated, people love to share deals with their friends. Don’t forget to make use of any tools in your ECommerce System that afford the opportunity to allow your customers to show-off their savvy shopping skills and boast their good fortune in having obtained a deal in your online store. The easiest way to do this is to put social media sharing buttons on coupon activation messages.

If you are an existing Nexternal user and would like to turn on Coupon Sharing, simply navigate in your Order Management System to Settings/Edit Compatible Software/Social Networking. Also, don’t forget that in the Preferences Section you can style your buttons and links!

After receiving a degree in Industrial Engineering from Cal Poly San Luis Obispo, Alex began his career as a technology consultant with Accenture. In 1999 he left Accenture and founded Nexternal – a cloud-based eCommerce Platform company. Alex is passionate about eCommerce and online marketing. He is now a Senior Vice President of HighJump, managing the Nexternal business unit.