Brand Engagement

Halloween: The Pre-Holidays Holiday

Halloween is often inaccurately reported as the second biggest spending season after the winter holidays. In actuality, it’s behind other giants such as Back-to-School, Mother’s/Father’s Days, and Valentine’s Day. However it’s still a $7 Billion opportunity worth embracing. One might think, “I don’t sell candy, costumes, decorations, or party supplies. What does Halloween have to […]