Wondering if birthday promotions really work? Answer: a resounding YES! In a recent study, Experian found that “sending birthday emails is one of the most effective ways for brands to increase unique click rates, transaction rates and revenue for their email program.” They found that Birthday emails had 481% higher transaction rates than promotional emails, […]
moreWritten by our eCommerce experts, the Nexternal eCommerce blog is a vital resource for online retailers who wish to thrive in a competitive eCommerce market. Learn more about the Nexternal eCommerce Platform
