Many marketers simply focus on open rates when analyzing email campaigns they run through MailChimp. The smart ones focus on revenue. What many people do not know is that you can measure the success of your campaigns based on revenue directly in MailChimp by leveraging their Google Analytics Integration. Once you have your GA account […]
moreWritten by our eCommerce experts, the Nexternal eCommerce blog is a vital resource for online retailers who wish to thrive in a competitive eCommerce market. Learn more about the Nexternal eCommerce Platform
