eCommerce Tips

Importance of Buyer Logins and Reorders in a B2B Environment

When selling online it is important to consider the differences of the customer’s experiences, because not all experiences are equal. There’s a pretty big difference between the business-to-business (B2B) buyer and the business-to-consumer (B2C) shopper. Because of this, the separate features and functionalities necessary to create a B2B ordering experience are quite different as well. […]