It hard to imagine going to the mall to look for a gift for a significant other, a parent, or a sibling without getting some guidance on where to look from a store clerk or sales person. Most people need help finding the perfect gift based on factors like who they’re buying for and how much they can afford to spend. Shopping online should be no different. A simple but effective update that online merchants should consider implementing to help customers find the products they’re looking for would be to set up navigation categories that cater specifically to gifting shoppers.
Beyond your standard website navigation, you should consider adding categories that let the shopper sort by a few specific s such as:
Shop by price:
Or shop by specific recipients:
Gifts for Mom
Gifts for Dad
Gifts for Grandma
Gifts for Grandpa
You may even want to direct them to your top gift items:
Top Gifts for 2012
Top 10 Christmas Gifts
Perfect Gifts for Birthdays
Categorizing your store specifically for gifting can help direct the buyer to the items they need as quickly as possible improving the overall shopping experience and helping you convert sales.