By now we all know there is a strong connection between social networking and selling online. Twitter has exploded in popularity making it even more important for merchants to utilize social networking within their online store. Within Nexternal’s eCommerce Software a merchant is able to turn on Twitter integration with the click of a button. With this integration in place, customers are able to click on the tweet button for products they like and instantly share them with all of their twitter friends and followers. Additionally in your Nexternal store when a customer has placed their order they have the option of sharing details of their purchase on Twitter or Facebook.
Coupon Sharing can also be set up in Nexternal. A customer may instantly “tweet” about the coupon, thus sharing that coupon with their Twitter followers.
It is also worth noting that the new iPhone/iPad iOS 5 update makes using Twitter even easier which should lead to even greater adoption. There is simply no reason why merchants should not include Twitter into their marketing strategy.
To utilize these features and to optimize the benefits of social networking please contact your Nexternal Account Manager to show you how to put these features into play.