Ecommerce Know How:Think Negative to Realize Positive Holiday Sales Growth
Two recent studies on holiday ecommerce spending provide important insights for small, online merchants wanting to achieve positive growth over the same period in 2008.
The studies from comScore, an online tracking firm, and Forrester Research, indicate the economic climate is improving slightly but that customers are still making decisions based on frugality. Ten percent unemployment and less disposable income is guiding behavior in many cases.
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