A recent eCommerce survey from ChannelAdvisor found that 64 percent of online retailers say Facebook is their leading source of social media sales conversions. With so many social media sales conversions stemming from Facebook, it is important to make sure your Facebook Page is prepared for this opportunity.
Adding a Call-to-Action button to your Facebook Page is a fast and easy way to increase social media sales conversions.
- Page Admins can toggle to the Manage Your Page screen
- Tap the “Create Call to Action” button in right corner of your cover (see image below)
- Select from one of the seven calls to action:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now (most common)
- Sign Up
- Watch Video
- Enter the URL for your online store (typically ‘store.yourdomainname.com/storefront.aspx’ or ‘shop.yourdomainname.com/storefront.aspx’) then click Create.
This entire process takes less than 10 minutes so don’t miss this opportunity to capture more social media sales.