Analyze. Segment. Target. Optimize. Your way to more sales with Fanplayr!

Wednesday, April 23rd, 2014
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We all know what it takes to make a sale – understand a prospective customer’s needs and deliver that need with a good or service that the customer can afford. You see this everyday in brick & mortar stores where sales reps are constantly engaged in one-on-one conversations with prospective customers. But, how does this translate to eCommerce?

Well, Nexternal is proud to introduce you to its newest partner, Fanplayr, who has the answer. Fanplayr is an innovative eCommerce solutions company tackling the most important and fundamental challenge in the retail space – what is the best way to convert a website visitor into a loyal customer online? Fanplayr’s cloud-based & data-driven Smart & Targeted Conversions application is designed to help online merchants do just that, earning more sales in their Nexternal stores by increasing on-site conversions and average order values.

Fanplayr’s approach is all about understanding visitor intent in order to deliver real-time purchase incentives that appeal to a specific visitor’s needs. Whether it is behavior on-site, historical purchasing patterns, search term, source of the visit, geographic location, etc., Fanplayr will provide segmentation best practices to target your visitors with relevant purchase incentives. With a lightweight integration, pay-for-performance pricing, and dedicated account management team, making the most out of your visitor traffic has never been so simple.

After you’ve integrated Fanplayr with your Nexternal store by placing a few code snippets into pre-set fields in Nexternal, Fanplayr will analyze the millions of data points behind your visitor traffic. Using the insights gathered, Fanplayr account managers will then suggest segmentation strategies that will help you capitalize on the identified revenue opportunities in your sales cycle (i.e. visitors that are likelier to convert with a targeted offer). Fanplayr will work with you to create a customized widget that matches the look & feel of your site, as well as help you configure the optimal purchase incentives in Nexternal. From there, Fanplayr account managers regularly check-in on your campaign to suggest campaign improvements, and help you achieve your specific eCommerce objectives.

With Smart & Targeted Conversions, you can expect a:

*20% increase in conversion rates
*25% higher AOV
*30% increase in revenue in targeted segments
*based on average customer results

Check out how you can get started delivering the right offer to the right visitor at the right time with Fanplayr in Nexternal’s App Marketplace or at Combine Fanplayr strategy with the user-friendly shopping experience for which Nexternal stores are known, and you’re sure to increase your revenues.

Fanplayr is also hosting a webinar on May 1st as a part of Nexternal’s weekly webinar series, to discuss these strategies, show live examples of Nexternal client successes with Fanplayr, and how to easily implement Fanplayr in your Nexternal store – register here.

Pamela is a Senior Account Manager at Nexternal and works in the Napa Valley office. She is passionate about helping her clients succeed. With 20 years' experience in the wine industry spearheading business development and marketing for various wineries including her own, plus previous years practicing general business law, Pamela is well qualified to provide the service and guidance to her clients that sets Nexternal apart from other eCommerce providers.