Another Day in Bloggerdise: Expanding Your Reach

Monday, March 19th, 2012
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If the term ‘blogger’ raises ideas of someone who simply has an online journal or diary, you’re not entirely wrong. While this was mainly the case during the internet’s infancy, and like most everything else on the web, blogging has evolved in a major way. In many cases, it’s now considered a legitimate form of journalism that has found its way into the main stream media.

As an online merchant, you might be thinking “what does this mean for me?” The answer: publicity, through exposure to the devoted readers of credible blogs. Blogging services such as Bloggerdise, allow businesses to search for and connect with bloggers who are eager to review almost anything across a broad spectrum of products and services. Likewise, it gives bloggers an opportunity to seek and pair up with merchants who are running promotions.

Here’s how it works: Companies can search for bloggers with various concentrations or interests and offer promotions, often a free sample to the blogger and a discount to their readers in exchange for a review and other benefits, like valuable ad space or Facebook activity from the blog’s readers. Product placement such as this can also result in a back-link to your homepage, which never hurts when it comes to Search Engine Optimization. Perhaps the best part about Bloggerdise it that it’s free, so there is no risk.  For more information or to create a Bloggerdise account, click here: Bloggerdise

Chris is a Senior Account Executive at Nexternal and has been with the company since 2005. Before joining Nexternal he worked in the cloud-based educational software industry. Chris enjoys establishing new relationships with online merchants and working closely with those clients as they grow.