Ask for the Social Connection

Tuesday, February 3rd, 2015
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A few weeks ago, I placed an order online as a first-time customer from a savvy online retailer. The next day, I received an email in my inbox that I thought was brilliant asking me to connect with them socially online. Here were the 5 key components of the email:

Subject: Thousands of people are doing it!

Call to Action #1 – Facebook: “Like our Page and stay informed about our latest promotions, deals, and trends within our stylish Facebook community!”

Call to Action #2 – Twitter: “Follow @shop6pm and chat with us about our latest deals styles and trends.”

Call to Action #3 – Pinterest: “Pin with us and get style inspiration daily from our curated style boards!”

Call to Action #4 – Instagram: “Go behind the scenes of and see savvy style and trends come to life.”

While email is still the most effective marketing medium for most online retailers, what this merchant knows is the social media cannot be ignored. If someone sees a promo in their inbox AND on their Facebook feed, they are more likely to act than if they just see it in one place. I also like that they provide four different options for connecting. For example, I have friends that use Instagram, but not Facebook and vice versa.

For our very own Nexternal customers it would be very easy to put together a similar email using our integration with MailChimp eCommerce 360. In fact, here’s a link to a great webinar on setting up drip email campaigns using both systems. A colleague of mine always says, “If you don’t ask, you don’t get.” So go ahead – ask your customers to connect socially!

After receiving a degree in Industrial Engineering from Cal Poly San Luis Obispo, Alex began his career as a technology consultant with Accenture. In 1999 he left Accenture and founded Nexternal – a cloud-based eCommerce Platform company. Alex is passionate about eCommerce and online marketing. He is now a Senior Vice President of HighJump, managing the Nexternal business unit.