You’ve recognized the importance of videos and even learned how to incorporate video into your product pages, but what else can you do to increase your video’s reach? You’ve made the effort to create the video, now you need to make sure it’s optimized for maximum circulation.
Just like you would with web pages and blog posts, enter keywords wherever you can when referencing your video file. Put the keywords into the file name. When posting the video online, enter keywords into the title, URL, description, and link text.
You may have made your video specifically to demonstrate a product, but that doesn’t mean it needs to be confined to your product page. There are numerous sites besides YouTube where you can post your videos, such as DailyMotion, Vimeo, and Yahoo Video. Such sites are an ever-changing landscape, so the most efficient way to shotgun your video into the world is to use a service or software that does it for you. TubeMogul is an often-recommended one, or you can try searching for “video sharing service” and see what comes up.
Even More Sharing
Encourage followers to share your video too! If you can somehow work some humor into your video, you won’t even how to ask people to share it. People love to laugh and share laughs. They also love handy tips that make life easier. If your video solves a problem or makes someone feel better, then it is more likely to be shared.
Sharing Times Three
YouTube has a search algorithm just like any other search engine. Your rank is strengthened every time someone
- Embeds the video in a blog post or web page
- Clicks the Google +1 button
- Clicks the Facebook Like button
- Shares on Facebook
- Links to it in a tweet
It pays to be social. The more active you are in spreading the word, the farther your video will reach, and the higher your video will rank in search results.
Take the audio from your video and transcribe them into text. This not only gives more content for search engines to consider, but also gives an alternate way for visitors to consume your information. Some visitors don’t have the patience to sit through a video, or perhaps they have limited bandwidth or hearing impairments. International visitors can plug the text into a translator. A text version of your video printed on the same page increases that video’s flexibility and usefulness.
(Camera bubble icon courtesy of www.icondrawer.com)