Couch Commerce – Tablet Shopping is On The Rise

Friday, December 21st, 2012
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It is more important than ever to ensure that your webstore is tablet friendly because you never know where your customers will be when they actually discover you. It is no secret that in the last year, mobile devices like tablets, have more than doubled. Here are some tips to help maximize your return on tablet users:

  • Layout:

Stay away from Flash. Flash sites do not load on most tablet platforms (including iPads) so avoiding flash is key.

Develop your site so that it is easily viewed vertically. The tablet user values the vertical style of browsing that can be accomplished with one hand.

  • Navigation:

Ensure your site is easy to navigate on any touch screen device. There is something to be said about keeping the navigation simple. If you have doubts, request feedback from users and implement their suggestions.

  • Easy selection:

Select the appropriate size of the buttons to use in your store. For example, tiny “add to cart” buttons will be difficult for any adult user to select so ensure the buttons are big enough to easily select with a finger.

Layout, navigation and easy selection can make the difference between a viewer and a potential customer. These easy tips can convert those viewers into money in your wallet. Here is a good example of a Nexternal client that designed and developed their webstore to ensure that it stays tablet friendly:


Shauna has a background in information technology and is currently a Senior Account Executive at Nexternal . She has been creating and cultivating client relationships with brands since 2007, offering her clients both eCommerce and online marketing insight.