In the last 2 weeks before Christmas last minute holiday shoppers are scurrying around trying to find the right gifts in the shortest amount of time. Crush the concerns of these shoppers by demonstrating that you know what their journey looks like and you know how to simplify it for them.
A Gift Guide or Themed Categories like “Stocking Stuffers,” “Top Gifts under $25,” “Gifts for Him” or “Gifts for Her,” provide shoppers with clear paths to find the gifts they need “I just need some stocking stuffers for my son who is into basketball and then I’m done.”
Another way to help your customers find your top holiday gift items is to apply the “Gift Guide” mentality to your Related Products. Tailor the Related Product Relationship Description so that a relevant relationship is displayed with each related item can help shoppers find and buy additional items they may not have considered.
Turn on Display Expected Shipping Time and Shipping Time in Transit information so shoppers can see that their order and items will arrive on time. This is a great way of crushing one of the major concerns most shoppers have with ordering gifts online at the last minute – Will it arrive on time?
Clearly displaying expected shipping times and shipping time in transit is a must during the holiday season.
Remember consumers engage with brands that share their passions and interests. Use these cognitive and emotional merchandising tools to engage last minute holiday shoppers and convert them into customers.