How to Get Google’s Stamp of Approval

Wednesday, May 2nd, 2012
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A Google Trusted Store makes it easy to shop online with confidence. Merchants that meet Google’s standards can now earn a badge that they can display on their website to prove that they are a Google Trusted Store. This program was designed to help shoppers feel confident about their purchases across the web by identifying trustworthy merchants. In order to become a Google Trusted Store an online merchant must meet these core service requirements:


  • Quick On Time Shipping – A Google Trusted Store must maintain a high percentage of orders with on-time shipping and get products out the door quickly
  • Excellent Customer Service – A Google Trusted Store must resolve customer issues quickly and have a low number of issues


Google measures each merchant’s track record with regards to customer service and shipping metrics through javascript code that must be placed on the website along with additional order code that must be placed on the order complete page which enables buyer protection and sends order data to Google. Once the pages are complete and are free from error, the data feeds need to be setup. Google requires that a tab-delimeted order feed and order status feed be uploaded to Google daily. They also collect shipping data from the shipping carriers to track the delivery speed.

Once a store meets Google’s requirements for about a month, the merchant earns the right to display a Google Trusted Store badge which is a small logo that will appear on the store’s home page. If you roll your mouse over this logo, you will get important stats on the merchant’s reliability, customer service, and the number of transactions the merchant has completed.



To become a Google Trusted Store, fill out an application

Shauna has a background in information technology and is currently a Senior Account Executive at Nexternal . She has been creating and cultivating client relationships with brands since 2007, offering her clients both eCommerce and online marketing insight.