Live Video Increases Sales!

Wednesday, June 12th, 2013
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As a Nexternal partner, we are experts in building robust eCommerce websites. It’s no secret that eCommerce is projected to continue to grow – we’ve sought out new ways to engage customers to help address the growing To-Do lists of marketing and sales teams who want to address these questions:

1. How do connect with and grow my audience?
2. How do I sell more product?
3. How do I make my brand look good?

While there are lots of ways to address these questions, many are costly, don’t produce the wanted results, or take too much time to implement.

It’s important to find a cost effective, proven solution that engages customers in a personal way. To help eCommerce businesses stand out, we created your brandlive, which brings together the right mix of brand, energy and connection to customers with easy to use technology.

The brandlive team found a way to recreate online, an in-store shopping experience unlike any other. By combining live video, live chat interaction, and an eCommerce + product communication widget, brands can connect their experts and sales people with engaged audiences around the world.

These three components all come together on a branded page with its own custom URL. Brandlive events give you a social way for your customers to shop and connect with a brand. They are fun, unique and easy to share.

The direct connection created by live video and interaction removes a lot of the online shopping barriers. The results speak for themselves:

  • 3x your site’s usual conversion rates (Over 20% isn’t uncommon).
  • 89% of shoppers sign up to be notified of future events.
  • 73% invite friends to future events.

What’s even more impressive is that viewers on average watch over 15 minutes of live sales events – voluntarily!

When is the last time you watched an infomercial for that long?
This is a guest post by Graeme Byrd, Director of Business Development & Client Services for cascade web//development in Portland, Oregon. Cascade is an 11+ year old web development partner with Nexternal that incubated Your Brandlive. Graeme frequently writes and speaks on using technology to engage the millennial generation.

Shauna has a background in information technology and is currently a Senior Account Executive at Nexternal . She has been creating and cultivating client relationships with brands since 2007, offering her clients both eCommerce and online marketing insight.