Tailoring Your Pinterest Page to Your Business
While Pinterest’s popularity has exploded as a social site where people share pictures of the items they want to buy, it now officially allows merchants the opportunity to promote the items they want to sell.
Pinterest has removed their ban on commercial use and now allows business accounts. If you are one of the many merchants who uses a personal account on Pinterest as a product catalog for your business, they now even allow you to convert to a proper business account. Setting up or converting to a Pinterest Business account only takes a few minutes when you visit their page here: http://business.pinterest.com
An excellent example of a Nexternal client fully leveraging their Pinterest Business account can be seen here: http://pinterest.com/magnoliabakery
Pinterest offers an excellent branding opportunity for merchants since it is highly visual, allows merchants to build a community of passionate followers, and can be an excellent source of traffic to your online store. Pinterest has always been a great resource for your customers. It can now be one for your business as well.