Spark Mobile Commerce With Coupons This Summer!

Wednesday, July 3rd, 2013
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Can you believe July 4th is tomorrow? The summer is flying by and the BBQ/Travel season is upon us. Shoppers are out of their offices and on the go, constantly hunting for the best deals on the products they need for their summer activities. Shoppers have also been comparison shopping and showrooming more than ever before. Coupons are a great way to tap this summer market, awareness in mobile search, drive engagement on social media, and spark commerce during the summer months.

Coupons have close to 10% redemption rate according to BI Intelligence so this channel provides great potential for a high return on investment. Social Media Posts, Emails containing coupon links, and Price Comparison apps are widely utilized by shoppers on mobile devices and merchants can easily and cost effectively share their coupons on these channels.

The Nexternal eCommerce Platform allows merchants to create a wide range of coupons to target particular products, categories, and customers. Merchants can set up percentage-off coupons, flat rate coupons, free shipping coupons, free product with purchase coupons, etc. Plus coupons can be set for a specific number of uses or can expire after a certain date. Coupon promotions like a BOGO, % off your order, and Free Shipping are very effective in sparking higher usage rates.

Don’t miss the wealth of flexible discounting tools and coupon functionality that be used to spark mobile commerce this summer!

Bobby Cintolo is a Senior Account Executive at Nexternal. Bobby is passionate about wine and he specializes in helping merchants increase their brand awareness using social media and mobile marketing tools.