Nexternal Solutions eCommerce Blog – eCommerce News Articles

Many ecommerce merchants use Google Analytics to track their pay-per-click advertising campaigns. Key pay-per-click statistics that can be tracked include revenue per keyword, number of conversions per keyword… Read More…

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By Michelle Megna

Google recently announced seven new features for its free analytics service, aimed at providing advertisers with a more detailed picture of their return-on-investment by offering custom reports, advanced segmentation and integration with Google AdSense. Read More…