The Advantages of Offering Product Kits and Bundles

Monday, February 11th, 2013
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With the acceleration of mobile commerce and increased competition, it is imperative for online merchants to help customers find what they are looking for in the fastest and easiest way possible. Merchants can use Product Kits or Product Bundles to reduce the amount of products and information a customer must go through during their online shopping Screen Shot 2013-02-08 at 1.57.37 PMexperience .

A Product Kit is a predefined grouping of more than one product that is sold together. Adding Product Kits and Bundles to your product portfolio can reduce the amount of pages and clicks shoppers must go through during their online shopping experience.

Product Bundles / Kits are also great for merchants because they can create higher average order amounts, more individual unit sales, a new advertising channel for generating traffic, and a new channel for introducing new or complementary products.

Try adding a Kit or Bundle to your product portfolio today. Nexternal clients can create Product Level or SKU level kits in the Product section of their Order Management System. Contact one of our eCommerce experts if you have any questions or would like to learn more.

Bobby Cintolo is a Senior Account Executive at Nexternal. Bobby is passionate about wine and he specializes in helping merchants increase their brand awareness using social media and mobile marketing tools.