Adding Video To mCommerce (mobile Commerce)

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Monday, April 28th, 2014
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We’ve previously discussed harnessing the value of YouTube to promote your small business. It is no secret that videos exploded in 2013. The consumer trends for viewing videos and performing research will only increase in the future. It is important to integrate video anywhere eCommerce takes place including mobile stores. If you haven’t incorporated videos into your store, it’s not too late. The reality is that consumers are using YouTube, so at the very least create a YouTube channel that consumers can access. Getting hits on videos can take time and patience, so after creating videos focus on making those videos discoverable to the consumer. Here are some simple beginner steps you can try to and increase hits:

1) Embed videos into your product pages. We can’t stress this enough!
2) Share these videos with social networks via Facebook, twitter, tumblr and vlog
3) Incorporate the correct use of related hashtags so that people that are searching can find you.

Mobile traffic is on the rise, whether or not you are ready for it. The best thing about incorporating videos is that they can be seen on desktops, tablets, and mobile phones. The raw fact about mobile phones is they are always on, always with us, and always connected. This connectivity helps form consumers into more savvy shoppers. Mobile phones allow consumers to browse the internet, watch videos, and connect with friends via social networking to share these videos. Social networking is a driving factor in the success of online videos because it allows people to immediately share content that they find engaging, and ultimately leads consumers back for their next purchase.
If you are already a Nexternal client and have turned on your mobile store, your product videos will automatically appear in your mobile store.

Shauna has a background in information technology and is currently a Senior Account Executive at Nexternal . She has been creating and cultivating client relationships with brands since 2007, offering her clients both eCommerce and online marketing insight.

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